ENGLISH

How To Write Better Copy

By Steve Harrison

Book information

Publisher
Pan Macmillan
Year
2016
ISBN
9781509814589, 1509814582
Language
english
Format
EPUB
Filesize
473 kB (484374 bytes)
Pages
160\0
Library
Mobilism
Time added
2023-06-23 01:49:24

Description

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Similar books

The arraignment and tryall with a declaration of the Ranters also, several sentences proceedings at the sessions in the Old-Baily, and Councel of War: their protestations and the hanging of one up by the thumbs; with divers penalties to be inflicted upon others. The dancing and revelling of Dr. Buckeridge and his wife, and other gent. dancing all in white, in Berkshire, and their Christmas carol. A dispute between a Ranter in Bridewel, and one that came to see him; with his creed and pater noster: and the names of the false gods they worship. As also, a list of many of the Ranters, from whence they are derived: and of many hundreds of them in England

The arraignment and tryall with a declaration of the Ranters also, several sentences proceedings at the sessions in the Old-Baily, and Councel of War: their protestations and the hanging of one up by the thumbs; with divers penalties to be inflicted upon others. The dancing and revelling of Dr. Buckeridge and his wife, and other gent. dancing all in white, in Berkshire, and their Christmas carol. A dispute between a Ranter in Bridewel, and one that came to see him; with his creed and pater noster: and the names of the false gods they worship. As also, a list of many of the Ranters, from whence they are derived: and of many hundreds of them in England

2019 · EPUB

The discoverer; vvherein is set forth (to undeceive the nation) the reall plots and stratagems of Lievt. Col. John Lilburn, Mr. William Walwyn, Mr. Thomas Prince, Mr. Richard Overton, and that partie ... Namely, under the pretence and colour of libertie ... a most dangerous and destructive designe is carried on to deprive the nation of their religion, rights, liberties, proprieties, lawes, government, &c. and to bring a totall and universall ruine upon the land. And so much is here clearely proved. The first part

The discoverer; vvherein is set forth (to undeceive the nation) the reall plots and stratagems of Lievt. Col. John Lilburn, Mr. William Walwyn, Mr. Thomas Prince, Mr. Richard Overton, and that partie ... Namely, under the pretence and colour of libertie ... a most dangerous and destructive designe is carried on to deprive the nation of their religion, rights, liberties, proprieties, lawes, government, &c. and to bring a totall and universall ruine upon the land. And so much is here clearely proved. The first part

2019 · EPUB

An act to impower Sir John Molesworth: Baronet, and Joseph Moyle, Esquire, Two of the surviving Trustees, in an Indenture, dated the Twenty-Fifth Day of December One thousand Seven hundred and Forty-Three, to raise the several Sums in the said Indenture mentioned, or such of them as are still unsatisfied, and pay the same, as well as the rest of the personal Estate of Hugh Gregor, deceased, to such Person as Jane Gregor, an Infant, shall marry during her Infancy, with the Consent of the surviving Trustees, and of her Guardians

An act to impower Sir John Molesworth: Baronet, and Joseph Moyle, Esquire, Two of the surviving Trustees, in an Indenture, dated the Twenty-Fifth Day of December One thousand Seven hundred and Forty-Three, to raise the several Sums in the said Indenture mentioned, or such of them as are still unsatisfied, and pay the same, as well as the rest of the personal Estate of Hugh Gregor, deceased, to such Person as Jane Gregor, an Infant, shall marry during her Infancy, with the Consent of the surviving Trustees, and of her Guardians

EPUB