ENGLISH

Strategic Management in Tourism (Cabi Publishing)

By Luiz Moutinho

Book information

Year
2000
ISBN
085199282X, 9780851992822, 9780851999265
Open Library ID
OL18112689M
Language
english
Format
PDF
Filesize
2 MB (2237524 bytes)
Edition
First
Pages
360\360
Time added
2011-06-04 13:46:07

Description

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.

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