ENGLISH

Strategic Reframing: The Oxford Scenario Planning Approach

By Rafael Ramírez; Angela Wilkinson

Book information

Publisher
Oxford University Press
Year
2016
ISBN
0198745699, 9780198745693
Language
english
Format
EPUB
Filesize
2 MB (2326093 bytes)
Edition
1
Pages
272\0
Topic
Business Management
Time added
2019-10-21 23:57:34
Strategy; Scenario Planning

Description

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

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