ENGLISH

Mark Babbit and Ted Coiné on A World Gone Social

By Ted , Babbitt , Mark;Coine

Book information

Publisher
AMACOM
Year
2014
ISBN
9780814433263, 081443326X, 9780814433270
Language
english
Format
PDF
Filesize
4 MB (3896779 bytes)
Pages
1 sound file (approximately 14 min)\283
Time added
2020-07-26 19:24:52
Social networks;Strategic planning;Success in busi

Description

CONTENTS Foreword by Peter Aceto, CEO, Tangerine * xii Introduction * xv SECTION I CHAPTER 1 | Welcome to the Social Age 1 CHAPTER 2 | The Customer Holds All the Cards 10 CHAPTER 3 | The Social Employee: Good, Bad, and Way Past Ugly 22 CHAPTER 4 | The Evolution of Social Recruiting 36 CHAPTER 5 | The Engagement Era 50 CHAPTER 6 | It Takes a Community 64 SECTION II CHAPTER 7 | The Death of Large 78 CHAPTER 8 | Flat: The New Black? 91 CHAPTER 9 | The OPEN Challenge (Ordinary People, Extraordinary Network) 110 SECTION III CHAPTER 10 | The Social Leader: A Blue Unicorn? 124 CHAPTER 11 | Building a World-Class Team for the Social Age 147 CHAPTER 12 | In the Social Age, Customer Experience Comes First 163 CHAPTER 13 | And Stop Calling Me "Social Media Marketing!" 181 SECTION IV CHAPTER 14 | Investing in Social: Is What You See Real? 202 CHAPTER 15 | The Future of Business in a World Gone Social 216 References * 227 Index * 233

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