ENGLISH

Summary: The End of Competitive Advantage: Review and Analysis of Gunther and Mcgrath's Book

By BusinessNews Publishing

Book information

Publisher
Business Book Summaries
Year
2014
ISBN
9782511024317, 9782511044360
Language
english
Format
EPUB
Filesize
1 MB (1223186 bytes)
Pages
38\0
Time added
2022-12-22 18:53:31
Business & Economics / Leadership; Business & Econ

Description

The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business". This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge

Similar books