ENGLISH

The Marketing Handbook for Sports and Fitness Professionals

By Nita Martin

Book information

Publisher
Bloomsbury Publishing PLC
Year
2010
ISBN
9781408195949, 9781408114797
LCC
GV711 .M378 2015
Language
english
Format
EPUB
Filesize
2 MB (2270974 bytes)
Pages
189\0
Time added
2023-08-23 03:31:20
Coaches (Athletics)

Description

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started- A range of both traditional and electronic marketing techniques- Over 100 templates and real-life examples to create a tailor-made marketing plan- Information on tracking and updating your marketing plan- Advice on generating new customers and retaining current ones- Guidance on putting in place customer service policiesFor all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

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