ENGLISH

Customer Intelligence: From Data to Dialogue

By Sean Kelly

Book information

Year
2006
ISBN
0470018585, 9780470018583, 9780470033258
LCC
HF5415.32 .K45 2006
Open Library ID
OL24246152M
Language
english
Format
PDF
Filesize
1 MB (1206421 bytes)
Edition
1
Pages
276\279
Time added
2011-06-04 13:46:07

Description

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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