ENGLISH

Harvard Business Review on Customer Relationship Management

By C. K. Prahalad , Jon R. Katzenbach , Patrica B. Ramaswamy , Chris Lederer , Hill Sam

Book information

Publisher
Harvard Business Press
Year
2002
ISBN
1578516994, 9781578516995, 9780585440712
Open Library ID
OL22818901M
Language
english
Format
PDF
Filesize
2 MB (2431769 bytes)
Edition
1ST
Pages
204\204
Time added
2011-08-31 04:54:40

Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.

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