The timeline of presidential elections: how campaigns do (and do not) matter

Description

Election campaigns and voter preferences -- Uncovering vote intentions using trial-heat polls -- Thinking about campaign dynamics -- Vote intentions over the campaign timeline -- From the campaign to election day -- Sources of change over the campaign timeline -- Campaign dynamics and the individual voter -- The evolution of electoral choice over the campaign timeline -- Appendix: Vote intention data.;& P & & DIV & With the 2012 presidential election upon us, will voters cast their ballots for the candidates whose platform and positions best match their own? Or will the race for the next president of the United States come down largely to who runs the most effective campaign? It & rsquo;s a question those who study elections have been considering for years with no clear resolution. In & i & The Timeline of Presidential Elections, & /i & Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. & /DIV & & DIV & & /DIV & & DIV & Erikson and Wlezien have amassed data from clos. Election campaigns and voter preferences -- Uncovering vote intentions using trial-heat polls -- Thinking about campaign dynamics -- Vote intentions over the campaign timeline -- From the campaign to election day -- Sources of change over the campaign timeline -- Campaign dynamics and the individual voter -- The evolution of electoral choice over the campaign timeline -- Appendix: Vote intention data.