ENGLISH

Mass Communications and Media Studies: An Introduction

By Peyton Paxson

Book information

Publisher
Bloomsbury Academic
Year
2018
ISBN
9781501329982, 9781501329975, 9781501329951
Language
english
Format
PDF
Filesize
5 MB (5193653 bytes)
Pages
\337
Time added
2023-05-22 06:50:42

Description

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter’s topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going ‘viral’, interactive advertising, tv industry consolidation, ‘the internet of things’, conflicting ideas of net neutrality and their continuing implications in a more-connected world. Cover Contents Acknowledgments To the reader ... Part One An Overview of Mass Communications and Media Studies 1 Mass Communications and Contemporary Culture 2 Media Studies and Media Literacy 3 Advertising Part Two Traditional Media 4 Print Media 5 Movies and Video 6 Radio and Music 7 Television Part Three Emerging Media 8 The Internet 9 Interactive Media Part Four Changes, Trends, and the Future 10 Disaggregation and Convergence 11 Mass Communications and the Legal Environment 12 Globalization Notes Glossary Index

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