ENGLISH

The Olympic Games effect : how sports marketing builds strong brands

By John A. Davis

Book information

Publisher
Wiley
Year
2012
ISBN
978-1-118-17168-4, 978-1-118-17169-1, 978-1-118-17170-7, 978-1-118-17171-4, 1118171683
Language
english
Format
PDF
Filesize
3 MB (3440119 bytes)
Edition
2
Pages
398\462
Time added
2016-01-24 03:00:00
Olympics -- Economic aspects. Sports -- Marketing.

Description

Annotation The Olympic Games are one of the largest sporting spectacles in the world. More countries participate than are recognised by the United Nations. This book examines why companies vie to be an Olympic sponsor and the tangible and intangible returns they reap for their investment. Abstract: Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC. �Read more...

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