ENGLISH

The Language of Museum Communication: A Diachronic Perspective

By Cecilia Lazzeretti (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2016
ISBN
978-1-137-57148-9, 978-1-137-57149-6
DOI
10.1057/978-1-137-57149-6
Language
english
Format
PDF
Filesize
6 MB (6378418 bytes)
Edition
1
Pages
XVI, 270\281
Time added
2016-11-20 09:00:00
Discourse Analysis;Media Studies;Linguisticsgeneral;Cultural Policy and Politics;Sociolinguist

Description

This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.

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