ENGLISH

New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives

By Josef Windsperger , Mika Tuunanen (auth.) , Mika Tuunanen , Gérard Cliquet , George Hendrikse (eds.)

Book information

Publisher
Physica-Verlag Heidelberg
Year
2011
ISBN
3790826146, 9783790826142
DOI
10.1007/978-3-7908-2615-9
Language
english
Format
PDF
Filesize
2 MB (1871611 bytes)
Series
Contributions to Management Science
Edition
1
Pages
372\383
Time added
2011-06-04 13:46:07
generalOrganization/Planning; Marketing; Entrepreneurship

Description

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.

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