ENGLISH

Storytelling in Business: The Authentic and Fluent Organization

By Janis Forman

Book information

Publisher
Stanford University Press
Year
2013
ISBN
9780804784955
DOI
10.1515/9780804784955
Language
english
Format
PDF
Filesize
2 MB (2370460 bytes)
Pages
304\303
Library
degruyter.com
Time added
2023-08-23 13:38:21

Description

For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling for Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enteprise level, this book provides a research-driven framework for engaging in organizational storytelling, draws out specific lessons learned from exemplary companies, and shows how to employ the road-tested strategies demonstrated by these leading firms.

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