ENGLISH

Nicely Said: Writing for the Web with Style and Purpose

By Nicole Fenton , Kate Kiefer Lee

Book information

Publisher
New Riders
Year
2014
ISBN
0321988191, 9780321988195
Language
english
Format
EPUB
Filesize
530 kB (542210 bytes)
Series
Voices That Matter
Edition
1
Pages
192\0
Time added
2015-04-24 16:46:43

Description

A down-to-earth guide to writing clear and friendly content Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics: Write marketing copy, interface flows, blog posts, legal policies, and emails Develop behind-the-scenes documents like mission statements, survey questions, and project briefsFind your voice and adapt your tone for the situation Build trust and fostering relationships with readers Make a simple style guide

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