ENGLISH

Market-Led Strategic Change

By Nigel F. Piercy

Book information

Publisher
Butterworth-Heinemann
Year
2001
ISBN
9780750652254, 075065225X
LCC
HF5415.13 .P542 1997
Open Library ID
OL24410524M
Language
english
Format
PDF
Filesize
5 MB (5439471 bytes)
Series
Chartered Institute of Marketing
Edition
3
Pages
780\780
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. ''Reality Checks'' throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: В·

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