ENGLISH

The SEO battlefield: winning strategies for search marketing programs

By Anne Ahola Ward

Book information

Publisher
O’Reilly Media
Year
2017
ISBN
1491958375, 9781491958377, 1491958316, 9781491958315
Google Books ID
RCxzDgAAQBAJ
Language
english
Format
EPUB
Filesize
3 MB (2925402 bytes)
Edition
1
Pages
204\0
Time added
2017-06-18 15:19:26

Description

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.• Perform keyword goals and research, and spot search trends• Understand the motivation and creativity of the SEO mindset• Run a campaign to generate traffic and measure the results• Use mobile and platform-agnostic strategies for search growth• Demonstrate the value of your search marketing efforts• Include web development in your SEO program—everything from quick updates to UX/UI strategy• Learn the sweetest way to run and report on an search program

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