ENGLISH

The case study handbook how to read discuss and write persuasively cases

By William Ellet

Book information

Publisher
Harvard Business School Press
Year
2007
ISBN
978-1-4221-0158-2
Language
english
Format
PDF
Filesize
1 MB (1553022 bytes)
Pages
280\280
Topic
Business
Time added
2018-09-29 12:23:44
Business Case studies management and marketing

Description

CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 Persuasion,Argument, and the Case Method . . . . . . . 5 2 What Is a Case? . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 PART I ANALYSIS 3 How to Analyze a Case . . . . . . . . . . . . . . . . . . . . . .19 4 Case Analysis Demonstration . . . . . . . . . . . . . . . . . 37 case study: “Malaysia in the 1990s (A)” 5 Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 case study: “Allentown Materials Corporation: The Electronic Products Division (Abridged)” 6 Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 case study: “General Motors: Packard Electric Division” 7 Evaluations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 case study: “Allentown Materials Corporation: The Electronic Products Division (Abridged)” PART II DISCUSSION 8 How to Discuss a Case . . . . . . . . . . . . . . . . . . . . . 89 PART III WRITING 9 How to Write a Case-Based Essay . . . . . . . . . . . . 105 10 Problem Essays . . . . . . . . . . . . . . . . . . . . . . . . . . 119 case study: “Allentown Materials Corporation: The Electronic Products Division (Abridged)” Sample essay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 11 Decision Essays . . . . . . . . . . . . . . . . . . . . . . . . . . 135 case studies: “General Electric: Major Appliance Business Group (Abridged)” and “Whistler Corporation (A)” Sample essays . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145 12 Evaluation Essays . . . . . . . . . . . . . . . . . . . . . . . . . 163 Disguised case . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 Sample essay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 PART IV CASES FOR ANALYSIS AND WRITING “Allentown Materials Corporation: . . . . . . . . . . . 183 The Electronic Products Division (Abridged)” “General Electric: Major Appliance . . . . . . . . . . . 197 Business Group (Abridged)” “General Motors: Packard Electric Division” . . . . 215 “Malaysia in the 1990s (A)” . . . . . . . . . . . . . . . . . 235 Whistler Corporation (A)” . . . . . . . . . . . . . . . . . . 255 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . 267 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269 About the Author . . . . . . . . . . . . . . . . . . . . . . . . 273 vi THE CASE STUDY HANDBOOK

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