ENGLISH

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Geoffrey A. Moore

Book information

Publisher
Harper Paperbacks
Year
2004
ISBN
0060745819, 9780060745813
LCC
HC79.H53 M66 2004
Open Library ID
OL24960149M
Language
english
Format
MOBI
Filesize
763 kB (781020 bytes)
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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