ENGLISH

Beyond Good Company: Next Generation Corporate Citizenship

By Philip H. Mirvis , Bradley K. Googins , Steven A. Rochlin

Book information

Year
2007
ISBN
1403984832, 9781403984838, 9780230609983
Open Library ID
OL11642960M
Language
english
Format
PDF
Filesize
3 MB (3567169 bytes)
Edition
First Edition
Pages
288\289
Orientation
yes
Scanned
no
Time added
2011-06-04 13:46:07

Description

The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

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