ENGLISH

Organising User Communities for Innovation Management

By Celine Schulz (auth.)

Book information

Publisher
Gabler Verlag
Year
2010
ISBN
978-3-8349-2084-3, 978-3-8349-8711-2
DOI
10.1007/978-3-8349-8711-2
Language
english
Format
PDF
Filesize
677 kB (692852 bytes)
Edition
1
Pages
149\160
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Management/Business for Professionals

Description

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

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