ENGLISH

E-Business (Express Exec)

By Michael J. Cunningham

Book information

Publisher
Capstone
Year
2002
ISBN
1841122122, 9781841122120, 9781841122809
Open Library ID
OL12566865M
Language
english
Format
PDF
Filesize
866 kB (886631 bytes)
Edition
1
Pages
125\125
Time added
2011-08-31 04:54:40

Description

Fast track route to understanding and mastering e-business tools and opportunitiesCovers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide

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