So What?: How to Communicate What Really Matters to Your Audience

Description

SO WHAT? How to Communicate What Really Matters to Your Audience   MARK MAGNACCA   Supercharge Your Success by Answering the One Question That Everyone Cares About:   Answer the “So What?” question quickly, succinctly, convincingly–every time!   Practical techniques, examples, and exercises proven with thousands of winning salespeople.   Straight from Mark Magnacca, one of the world’s leading sales consultants.   For all your personal interactions–in business and in life!   It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!   In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!     About the Author    x Foreword    xi Chapter 1  What You Need to Know in 850 Words    2 Chapter 2  Change Your Thinking, Change Your Life    8 Chapter 3  How I Learned to Think This Way–You Can, Too!    14 Chapter 4  Your World View–Making the Invisible Visible    26 Chapter 5  What’s in It for Them?    36 Chapter 6  Who You Always Wanted to Be–Yourself    52 Chapter 7  Winging It Versus Orchestration    72 Chapter 8  Getting Your Audience Engaged    86 Chapter 9  Tie a String Around Your Finger    104 Chapter 10  Getting from Where You Are to Where You Want to Be    120 So What? A Final Word    128 Glossary    134 Acknowledgments    140 Index    144