Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Innovation

Description

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy.Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Information invites you to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming has had on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.Peppered with anecdotes on the various technological innovations which have shaped markets throughout history, Digital Economics details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics.Including models and tools that are essential for analysis and better understanding of the digital economy, as well as activities which will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter, Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.