ENGLISH

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

By Tom Monahan

Book information

Year
2002
ISBN
0471417424, 9780471417422, 9780471263753
LCC
BF408 .M59 2002
Open Library ID
OL24261803M
Language
english
Format
PDF
Filesize
2 MB (1788007 bytes)
Edition
1st
Pages
240\275
Time added
2011-06-05 16:23:19

Description

An Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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