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Library / Author / Gerald Zaltman

Books by author

Gerald Zaltman

How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

2003 · ENGLISH · PDF

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

2008 · ENGLISH · PDF

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