Paul W. Farris

Marketing Analytics: Essential Tools for Data-Driven Decisions

2021 · ENGLISH · PDF

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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

2008 · ENGLISH · PDF

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Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed.

2009 · ENGLISH · PDF

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

2010 · ENGLISH · PDF

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

2010 · ENGLISH · EPUB

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Marketing Metrics: 50+ Metrics Every Executive Should Master

2006 · ENGLISH · PDF

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

2005 · ENGLISH · PDF

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