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Peter Mouncey

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

2014 · ENGLISH · PDF

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Marketing Accountability: How to Measure Marketing Effectiveness

Marketing Accountability: How to Measure Marketing Effectiveness

2009 · ENGLISH · PDF

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Market Research Best Practice: 30 Visions for the Future

Market Research Best Practice: 30 Visions for the Future

2007 · ENGLISH · PDF

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