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Books by author

Waldemar Pfoertsch

Ingredient Branding: Making the Invisible Visible

Ingredient Branding: Making the Invisible Visible

2010 · ENGLISH · PDF

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H2H Marketing: The Genesis of Human-to-Human Marketing

H2H Marketing: The Genesis of Human-to-Human Marketing

2021 · ENGLISH · PDF

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Business to Business Marketing

Business to Business Marketing

2010 · ENGLISH · PDF

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The Globalization of Chinese Companies: Strategies for Conquering International Markets

The Globalization of Chinese Companies: Strategies for Conquering International Markets

2011 · ENGLISH · PDF

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B2B Brand Management

2006 · ENGLISH · PDF

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B2B Brand Management

2006 · ENGLISH · PDF

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B2B Brand Management

2006 · ENGLISH · PDF

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