John Philip Jones

The Ultimate Secrets of Advertising

2001 · ENGLISH · PDF

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Brands as engines for profit : universal guidelines on how to drive growth

2012 · ENGLISH · PDF

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International Advertising: Realities and Myths

1999 · ENGLISH · PDF

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How Advertising Works: The Role of Research

1998 · ENGLISH · PDF

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JOHNNY: THE LEGEND AND TRAGEDY OF GENERAL SIR IAN HAMILTON

2013 · ENGLISH · EPUB

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When Ads Work: New Proof That Advertising Triggers Sales

2006 · ENGLISH · PDF

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What's in a Name: Advertising and the Concept of Brands

2003 · ENGLISH · PDF

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