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Books by author

Jenny Darroch (auth.)

Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

2014 · ENGLISH · PDF

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Marketing Through Turbulent Times

Marketing Through Turbulent Times

2010 · ENGLISH · PDF

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Marketing Through Turbulent Times

Marketing Through Turbulent Times

2010 · ENGLISH · PDF

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