ENGLISH

Emerging Markets and E-Commerce in Developing Economies (Premier Reference Source)

By Aboul Ella Hassanien , Omar Khalil , Kamel Rouibah , Abdulrida Alshawaf

Book information

Year
2008
ISBN
1605661007, 9781605661001, 9781605661018
LCC
HF5548.325.D44 E58 2009
Open Library ID
OL16727327M
Language
english
Format
PDF
Filesize
8 MB (8581667 bytes)
Edition
1
Pages
498\499
Topic
Economy
Scanned
no
Time added
2011-06-04 13:46:07

Description

High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy. Emerging Markets and E-Commerce in Developing Economies enhances understanding of e-commerce models and practices in less developed countries, and extends the growing literature on e-commerce. An essential addition to worldwide library collections in technology, commerce, social sciences, and related fields, this essential contribution expands the body of knowledge in the field with relevant theoretical foundations, methodologies, and frameworks, to the benefit of the international academic, research, governmental, and industrial communities.

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