ENGLISH

Festival and Events Management: An International Arts and Culture Perspective

By Jane Ali-Knight , Martin Robertson , Ian Yeoman , Siobhan Drummond , Una McMahon-Beattie

Book information

Year
2003
ISBN
075065872X, 9780750658720, 9781417507764
Language
english
Format
PDF
Filesize
4 MB (3846232 bytes)
Edition
1
Pages
448\441
Topic
Art
Time added
2011-06-04 13:46:07

Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives* Demonstrates how to manage and market the arts and leisure experience* International case studies from Europe, New Zealand, Australia and USA

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