ENGLISH

Social Media: How to Engage, Share, and Connect

By Regina Luttrell

Book information

Publisher
Rowman & Littlefield Publishers
Year
2018
ISBN
1538110792, 9781538110799
Language
english
Format
EPUB
Filesize
7 MB (6910040 bytes)
Edition
Paperback
Pages
248\0
Time added
2018-08-16 08:52:51

Description

Updated to reflect the latest technological innovations--and challenges--Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

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2019 · EPUB