ENGLISH

Cases in Marketing Financial Services

By Christine Ennew , Mike Wright , Trevor Watkins

Book information

Publisher
Butterworth-Heinemann, Elsevier LTD
Year
1993
ISBN
978-0-7506-0661-5, 0750606614
Language
english
Format
PDF
Filesize
15 MB (15456622 bytes)
Series
Marketing Series: Student
Pages
280\290
Time added
2014-08-05 10:00:00

Description

Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions

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