ENGLISH

The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities

By Williams , Michael , Kevin , Mr; Mascioni , Mr; & Michael Mascioni

Book information

Publisher
Ashgate Publishing Ltd;Gower Pub Co
Year
2014
ISBN
1472426959, 978-1-4724-2695-6, 978-1-4724-2696-3, 978-1-4724-2697-0
Language
english
Format
EPUB
Filesize
23 MB (23847681 bytes)
Edition
New edition
Pages
200\0
Time added
2015-12-23 22:00:00

Description

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating.Kevin Williams and Michael Mascioni's The Out of Home Interactive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The author interviewed nearly 70 leading executives from many familiar organisations in every arena of the consumer entertainments industry. the result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage

Similar books