ENGLISH

Beyond the Low-Cost Business: Rethinking the Business Model

By Josep Francesc Valls Giménez (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2013
ISBN
978-1-349-44719-0, 978-1-137-27753-4, 108-112-118-1
DOI
10.1057/9781137277534
Language
english
Format
PDF
Filesize
3 MB (3304534 bytes)
Edition
1
Pages
XIII, 199\213
Time added
2017-04-19 23:44:02
Business Strategy/Leadership;International Businesgeneral;Services

Description

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

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