ENGLISH

An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

By Tranter , Kimberly A;Stuart-Hill , Trevor;Parker , Juston

Book information

Publisher
Pearson
Year
2013
ISBN
1292027150, 1269374508, 9781292027159, 9781269374507
Language
english
Format
PDF
Filesize
12 MB (12837831 bytes)
Pages
272\276
Time added
2020-11-29 04:30:37

Description

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

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