ENGLISH

Techniques of Persuasion -- From Propaganda to Brainwashing

By James A.C. Brown

Book information

Publisher
Penguin Books Limited
Year
1963
Language
english
Format
DJVU
Filesize
4 MB (3851307 bytes)
Pages
340\340
Time added
2018-01-27 22:39:18
advertisingattitude shapingBernaysbrainwashingconfessionconjurationConversioncortexcritiqueEducationentertainmentFreudHypnosisindoctrinationinfluencingmass mediaMindnudgepop musicpromotionPropagandapsychological warfarereframingsubliminalsuggestibilitywordplay

Description

Foreword by C.A. MACE. Editorial Foreword. 1. Propaganda And Communications. 2. The Formation Of Attitudes. 3. The Changing Of Attitudes. 4. Psychological Warfare. 5. Political Propaganda. 6. Propaganda And The Mass Media. 7. Advertising And Industry. 8. Scientific Mind-Changing. 9. The Nature Of Religious Conversion. 10. Confessions And Indoctrination. 11. Brainwashing. 12. Conclusions. Bibliography. Index

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