ENGLISH

Business Modeling and Data Mining

By Dorian Pyle

Book information

Publisher
Morgan Kaufmann
Year
2003
ISBN
9781558606531, 155860653X
Open Library ID
OL8606532M
Language
english
Format
PDF
Filesize
17 MB (17552976 bytes)
Series
The Morgan Kaufmann Series in Data Management Systems
Edition
1st
Pages
588\588
Time added
2010-04-25 21:59:20

Description

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. · Teaches how to discover, construct and refine models that are useful in business situations ·

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