Copy, copy, copy: how to do smarter marketing by using other peoples ideas

Description

In praise of copying -- How to copy well -- 'What kinda thing?' : maps and drawing -- Where to copy from : the pattern books -- Copy better.;"100 pick-up-and-use marketing strategy templates - get copying! Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios ... Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described ... From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. [This book] describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns. Using case studies and examples of successful campaigns - each relating to a different behaviour ... this guide invites you to do what the title says - copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign"--Publisher's description. In praise of copying -- How to copy well -- 'What kinda thing?' : maps and drawing -- Where to copy from : the pattern books -- Copy better.