ENGLISH

Introduction to Market Access for Pharmaceuticals

By Mondher Toumi (editor)

Book information

Publisher
CRC Press
Year
2017
ISBN
1138457051, 9781138457058
Language
english
Format
PDF
Filesize
10 MB (10598920 bytes)
Edition
1
Pages
204\204
Topic
Medicine
Orientation
portrait
Paginated
yes
Scanned
no
Time added
2020-10-18 02:08:21
Market; Pharmaceutics

Description

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product

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