ENGLISH

Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

By Sönke Lieberam-Schmidt (auth.)

Book information

Publisher
Gabler Verlag
Year
2010
ISBN
978-3-8349-2453-7, 978-3-8349-8915-4
DOI
10.1007/978-3-8349-8915-4
Language
english
Format
PDF
Filesize
3 MB (3554993 bytes)
Edition
1
Pages
223\232
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Business Information Systems

Description

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.

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