ENGLISH

Football Brands

By Sue Bridgewater

Book information

Publisher
Palgrave Macmillan
Year
2010
ISBN
0230232531, 9780230232532
Language
english
Format
PDF
Filesize
936 kB (958257 bytes)
Pages
205\205
Time added
2011-06-04 13:46:07

Description

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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