ENGLISH

Business Project Management and Marketing: Mastering Business Markets

By Michael Kleinaltenkamp , Wulff Plinke , Ingmar Geiger (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2016
ISBN
978-3-662-48506-4, 978-3-662-48507-1
DOI
10.1007/978-3-662-48507-1
Language
english
Format
PDF
Filesize
10 MB (10429946 bytes)
Series
Springer Texts in Business and Economics
Edition
1
Pages
VII, 399\403
Time added
2016-03-14 21:35:01
Marketing; Project Management; Accounting/Auditing

Description

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

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