ENGLISH

Corporate Branding

By Majken Schultz; Fabian F. Csaba; Yun Mi Antorini

Book information

Publisher
Samfundslitteratur
Year
2005
ISBN
9788763099646, 9788763001403
Language
english
Format
PDF
Filesize
3 MB (3565536 bytes)
Edition
1
Pages
252\252
Time added
2023-08-13 07:51:58
BUS043000

Description

"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "

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