ENGLISH

Translation and Tourism: Strategies for Effective Cross-Cultural Promotion

By M. Zain Sulaiman , Rita Wilson

Book information

Publisher
Springer Singapore
Year
2019
ISBN
978-981-13-6342-9, 978-981-13-6343-6
Language
english
Format
PDF
Filesize
4 MB (4313552 bytes)
Edition
1st ed.
Pages
XV, 223\233
Time added
2019-03-20 04:02:07
Literature; Translation Studies; Translation; Cult

Description

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries. Front Matter ....Pages i-xv Front Matter ....Pages 1-2 Understanding Tourist Motivation and Industry Persuasion (M. Zain Sulaiman, Rita Wilson)....Pages 3-16 Tourism Promotional Materials (M. Zain Sulaiman, Rita Wilson)....Pages 17-35 Tourism Promotional Materials Across Languages and Cultures (M. Zain Sulaiman, Rita Wilson)....Pages 37-48 Tackling the Tourism Translation Challenge: A Cultural-Conceptual Approach (M. Zain Sulaiman, Rita Wilson)....Pages 49-66 Front Matter ....Pages 67-70 Cultural Profiling for Translation Purposes (M. Zain Sulaiman, Rita Wilson)....Pages 71-88 Translating Tourism Landscapes: From Nature to Urban (M. Zain Sulaiman, Rita Wilson)....Pages 89-127 Translating Performancescapes: From Gazing to Doing (M. Zain Sulaiman, Rita Wilson)....Pages 129-157 Translating Stylescapes: From Tourism to Anti-tourism (M. Zain Sulaiman, Rita Wilson)....Pages 159-186 Applying and Evaluating the CCT Model in the Industry (M. Zain Sulaiman, Rita Wilson)....Pages 187-208 Towards Best Practices in TPM Translation (M. Zain Sulaiman, Rita Wilson)....Pages 209-216 Back Matter ....Pages 217-223

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