ENGLISH

The Buying Brain: Secrets for Selling to the Subconscious Mind

By Patel , A. K , Harish;Pradeep

Book information

Publisher
Wiley;Brilliance Audio
ISBN
1491552425, 9780470601778, 9781491552421
Language
english
Format
EPUB
Filesize
3 MB (3648645 bytes)
Edition
Unabridged
Pages
1 audio disc (9 hr., 16 min.) ; 4 3/4 in\0
Time added
2020-07-26 19:24:52
Consumer behavior;Marketing--Psychological aspects

Description

Explains how neuroscience is impacting buying and selling decisions and how businesses can use the information to build stronger brands and create effective marketing.

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