ENGLISH

CRM at the Speed of Light

By Paul Greenberg

Book information

Publisher
McGraw-Hill Osborne Media
Year
2004
ISBN
0072231734, 9780072231731, 9780072264401
DOI
10.1036/0072231734
Language
english
Format
PDF
Filesize
3 MB (3377349 bytes)
Edition
3
Pages
384\690
Time added
2011-06-04 13:46:07

Description

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

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