ENGLISH

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times

By Matt Haig

Book information

Publisher
Kogan Page
Year
2011
ISBN
074946299X, 9780749462994
LCC
HD69.B7 H345 2011
Google Books ID
_LPKDUsTc1MC
Open Library ID
OL24906054M
Language
english
Format
MOBI
Filesize
461 kB (472560 bytes)
Edition
Second Edition
Pages
\0
Scanned
no
Time added
2012-02-14 18:00:00

Description

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common??  They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.Brand Failures takes a look at how such disasters occur.?  In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.?  Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace.?  From brand mistakes made by? successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned.?  A tour of Matt Haig's hall of failure will alert readers to potential dangers and? describe how to ensure a long, healthy life for a brand.

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